我很少会专注一个人的讲说，尤其是以英文。
但这一次，我听完了。
我也看完了他部落格所有的分享。
他，就是另一个传奇。
请留意4.53分钟的那一段话。
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正在工作的你们，不满意现状的你们。
不妨看看他的部落格，看看他的文字，看看他的视频。
他会改变你的人生价值观。
他，有一种很神奇的力量。
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分享其中的一篇。。。
It’s my day-off today so I’m doing a little sight seeing and when I saw this beautiful canal I instantly thought about the two categories that make up a business:
Staying Afloat
Swimming to Shore
They’re both equally important and dependent on each other to keep your business alive.
So what are they?
STAYING AFLOAT
When it comes to staying afloat, I categorize all the activities required to keep the business running smoothly. For online marketers such as yourself, these activities include:
Consistent research in your niche
Staying up to date with trends
Listening to your audience by reading forums
Creating follow-up emails
Providing customer support
And of course, much more…
They are absolutely necessary to succeed in your business, however many people get stuck at staying afloat. Because this category of activities requires daily work and produces almost instant results.
A customer sends a ticket. You reply. They’re happy. Instant result.
The problem is that it’s time consuming and none of these activities bring you a step forward. What it does is keep you at a plateau.
Many pour all their resources into this area and eventually cannot sustain the business and get stuck.
In order to take things to a higher level, every business, including your business, must focus on swimming to shore.
SWIMMING TO SHORE
This category of activities is what you need to do to bring your business to the next level:
Refine your product
Implement sales strategies
Generate targeted traffic
Improve conversions
Create a solid sales funnel
These activities take a more time, more effort and ROI is not instant. However, in the long term,it’s these activities that will get you to where you want to be.
Your sales funnel will eventually do the selling for you, automating your process and cutting you completely. When you focus on refining your product, people will come looking for you through word-of-mouth, buzz and viral marketing.
Understand the difference between the activities you do on a daily basis. Shift your focus and keep things in balance.
Swimming to shore is tougher than staying afloat, but both are necessary to keep you from drowning.
可惜的是，我已经没有这股冲劲。
我上岸了。我不想再弄湿身体。
你们可不一样哦，拼命地游吧！！
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